簡介：分類號9LL二4密級公開編號107420304030232西北民族大學研究生學位論文論文題目英文ECONOMI魚堡IYII圣壘主IQ旦￡壘主主魚里墾里墮星魚Q塾Q堡I魚培養(yǎng)單學旦魚Y皇里QP堡里旦主I旦主塾皇叢I望QI主YB曼GIQ望位經(jīng)渣筻理堂陵號P0205LQQ絲論文工作校址甘肅省蘭州市西北新村1號ECONOMICCIVILIZATIONPATTEMANDECONOMICDEVELOPMENTINTHEMINORITYREGIONABSTRACT“KEREFORMINGOUTSIDETHESYSTENAINOURCOUNTRYWERESEARCHTHEECONOMICDEVELOPMENTINTHEMINORITYREGIONOUTSIDETHESYSTEMTHATISWINDINGOUTTHEMINORITYFACTORAFTERTHE1ATENTCAPACITYOFEXTENSIVEINCREASING2IVCSPLAYTO。THEMINORITYFACTORBECOMESIMPASSABLEFURTHERLYINTHEECONOMICDEVELOPMENTOFMINORITYREGION，BECAUSEITCALLNOTSOLUTETHEPROBLEMTHATHOWTOMIXTHEMINOTITYFACTORWITHTHEPROBLEMOFTHEECONOMICDEVELOPMENTINMINORITYREGIONTHEACADEMICCIRCLESINKSINTOTHEPASSIVECONDITIONOFAPPLICATIONANDCOUNTERMEASURESTUDY。ADAPTTOTHISLEARNINGDILEMMATHEMINORITYREGIONJSALA1ATEDEVELOPINGSTAGE，IGNORINGTHEMINORITYFACTORIMITATINGSIMPLYTHEDEVELOPMENTANDINDUSTRIALMODELOFTHEDEVELOPEDREGIONISAFAIRLYUNIVERSALSELECTIONOFECONOMICDEVELOPMENTADAPTTOTHESELECTION，0NTHEDEVELOPMENTPOLICYINTHEMINORITYREGION，AHI曲PREMIUMCOMESTOBEPLACEDONTHETILTINGOFTHEPOLICYANDHELPINGOFTHEECONOMICTHINGSINFACT，THISSELECTIONDOESNOTMAKEEACHMINORITYREGIONWONDERFUL’CONTROVERSLYAORSENSTHEECONOMICCONDITIONANDLIVINGENVIRONMENTINMINORITYAREATHISKINDOFMEASUREISLOWEFFECTIVEEVENNOEFFECTIVEINPRACTICEWESHOULDRCALIZETHATTHEMINORITYFACTORWHICHEACHMINORITYHASPECULIARISAOBJECTIVEANDREALEXISTENCEINHISTORYANDHASFORMEDTHEPARTICULARITYOFECONOMICDEVELOPMENTINEACHMINORITYHISTORYT11ISARTICLEREGARDSTHEECONOMICCIVILIZATIONPATTERNASTHECONCENTRATEDEMBODIMENTOFMINORITYFACTOR，ANDANALYSESHOWTHEMINORITYFACTORADSONTHEECONOMICDEVELOPMENTINMINORITYREGIONWITLLTHE“SYSTEMCHAGING”THEORYINECONOMICSANDTHE‘‘ANALYSINGTHECASE”INETHNICSPUTTINGFORWARDTHEVIEWPOINTTHATTHEMINORITYFACTORKICKSINTHEECONOMICDEVELOPMENTINMINORITYRE西ONWITLLTHEINFORMALSYSTOMFACTORBROUGHTINGTHEEFRCCT廿1ATTHEMINORITYFACTORKICKSINTHEECONOMICDEVELOPMENTINMINORITYREGIONINTOTHEFRAMEWORKOFSTANDARDECONOMICS，SOLVINGTHEPROBLEMTHATTHEMINORITYFACTORCANTMIXWITLLTHEECONOMICFACTORINTHEECONOMICDEVELOPMENTINMINORITYREGIONFURTHERLY，THEECONOMICDEVELOPMENTINMINORITYREGIONSHOULDFOLLOWTHESPECIALDEVELOPMENTWAVTHATINDUCEDINSTITUTIONALJAANGMGCOMBINESTOGOVERNMENTPUSHINGFORWARDKEYWOIRDSECONOMICCIVILIZATIONPATTEM，THEINFORMALSYSTEMTHEECONOMICDEVELOPMENTINMINORITYREGION

簡介：中山大學碩士學位論文同一區(qū)域內(nèi)同類型旅游目的地的競爭研究皖南旅游區(qū)內(nèi)山岳旅游地和古村落旅游地實證研究姓名黃琢瑋申請學位級別碩士專業(yè)人文地理學指導(dǎo)教師保繼剛20050605同一區(qū)域內(nèi)同類型旅游目的地的競爭研究皖南旅游區(qū)內(nèi)山岳旅游地和古村落旅游地實證研究ASTUDYONCOMPETITIONAMONGSIMILARDESTINATIONSINTHESAMEGEOGRAPHICAREAEMPIRICALSTUDYONMOUNTAINANDCOUNTYDESTINATIONSINSOUTHANHUIAREAABSTRACTTOURISMDESTINATIONCOMPETITIONHASATTRACTEDALOTOFATTENTIONOFTOURISMSCHOLARSWITHTHERAPIDDEVELOPMENTOFTOURISMINDUSTRYHOWEVERMOSTSTUDIESONTHISISSUEARECARRIEDOUTONATIMESECTIONCOMPETITIONISADYNAMICDEFINITION，SOTHERESEARCHWILLMAKEMORESENSE，SHOULDTHERESEARCHBEDEVELOPEDONTHETIMEPARAGRAPHTHELITERATUREONMOUNTAINANDCOUNTYDESTINATIONSPRESENTEDALOTOFUSEFULDATASOTHATWECALLTRACETHEOUTLINEOFTHEIRDEVELOPMENTCOURSEINTHEPASTTWODECADESTHEINTENTIONOFTHETHESISISNOTONLYPURSETHEEVOLVEMENTOFDESTINATIONS’COMPETITIVEPATTERN，BUTALSOTHROU【曲THECONTRASTOFTHEDESTINATIONATTRIBUTES，INDUCETHEFACTORSONINFLUENCINGTHEEVOLVEMENTOFCOMPETITIVEPATTERNBASEDONTHEINTENTIONTOEXPLORETHEUNDERLYINGMECHANISMANDPROBLEMSTHROUGHPRACTICALPHENOMENON，THISTHESISFOLLOWSTWOCLUESPHENOMENONDESCRIPTIONANDRESULTS，ANDSYNTHETICALLYAPPLIESTWOKINDSOFRESEARCHMETHODSLITERATUREREVIEWANDCASESTUDYTOGETHERTOBOOSTTHEEXPLORATIONPROCESSFROMPHENOMENONTOINBEINGBASEDONTHEPASTRESEARCH，ITISREASONABLETOSAYTHATCOMPETITIONEXISTSAMONGSIMILARDESTINATIONSINTHESAMEGEOGRAPHICALAREAANDTHATTHEFACTORSINFLUENCINGDESTINATIONCOMPETITIONARECOMPLEXANDVARIOUSWITHTHEDIFFERENTOUTSIDEENVIRONMENTSSUBSTANTIVEEMPIRICALSTUDIESINDICATETHATDESTINATION’SBRANDINGGRADEISTHEESSENTIALFACTORTHATMAKESTHESIMILARDESTINATIONSINTHESAMEGEOGRAPHICALAREACOMPETEANDMAKESTHECOMPETITIONPATTERNEVOLVEBASEDONSOMEPRACTICALSTUDYONMOUNTAINANDCOUNTYDESTINATIONSINSOUTHANHUIAREA，ACCORDINGTOTHEDIFFERENTBRANDINGGRADE，THEAUTHORCLASSIFIEDTHECOMPETITIVEPATTERNAMONGTHESIMILARDESTINATIONSINTHESAMEGEOGRAPHICALAREASINTOTWOTYPESDIRECTCOMPETITIONANDINDIRECTIONCOMPETITIONANDTHEN，F(xiàn)ACTORSINFLUENCINGTHEEVOLVEMENTOFDESTINATIONCOMPETITIVEPATTERNUNDERTHETWODIFFERENTCOMPETITIVEENVIRONMENTSARECONCLUDEDKEYWORDSTHESAMEGEOGRAPHICALAREA，SIMILARDESTINATION，COMPETITIVEPATTERN，DESTINATIONATTRIBUTES，INFLUENCINGFACTOR

簡介：華東師范大學碩士學位論文城市街區(qū)用地類型的遙感自動識別方法姓名徐駿申請學位級別碩士專業(yè)地圖學與地理信息系統(tǒng)指導(dǎo)教師李先華20050501道路盥輔助下的城市衡區(qū)用地類型的遙蒼當?shù)A漢Ⅻ學位論文獨創(chuàng)性聲明本人所呈交的學位論文是我在導(dǎo)師的指導(dǎo)下進行的研究工作及取得的研究成果。據(jù)我所知，除文中已經(jīng)注明引用的內(nèi)容外，本論文不包含其他個人已經(jīng)發(fā)表或撰寫過的研究成果。對本文的研究做出重要貢獻的個人和集體，均已在文中作了明確說明并表示謝意。作者簽名獫墨坌日期翌型生Z學位論文授權(quán)使用聲明本人完全了解華東師范大學有關(guān)保留、使用學位論文的規(guī)定，學校有權(quán)保留學位論文并向國家主管部門或其指定機構(gòu)送交論文的電子版和紙質(zhì)版。有權(quán)將學位論文用于非贏利目的的少量復(fù)制并允許論文進入學校圖書館被查閱。有權(quán)將學位論文的內(nèi)容編入有關(guān)數(shù)據(jù)庫進行檢索。有權(quán)將學位論文的標題和摘要匯編出版。保密的學位論文在解密后適用本規(guī)定。學位論文作者簽名導(dǎo)師簽名日期盜整矽，乒廠日期圭。?；?

簡介：湘潭大學碩士學位論文基于服務(wù)類型的服務(wù)國際化方式研究姓名羅啟發(fā)申請學位級別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟學指導(dǎo)教師李伍榮20060501IIABSTRACTINTODAY’SWLDSERVICEINDUSTRYISBECOMINGTHEWIDESTSCOPEOFTHEWHOLEINDUSTRYTHESESERVICESINCLUDEFINANCIALSERVICEWHICHCOUNTFMUCHOFTHENATIONALECONOMYTHEINFMATIONSERVICEWHICHCOUNTFMUCHOFTHECOUNTRYSAFETYPEOPLE’SLIFEACCDINGTOTHETENDENCYOFTHESERVICEDEVELOPMENTIT’SIMPTANTPLACEINTHENATION’SECONOMYTHESERVICEINDUSTRYHAVEBEENTOBETHEBIGGESTINDUSTRYINTHEWLDBEENTOBEIMPTANTARMSFGLOBALCOMPETITIONWILLBETHESUSTAINEDDRIVEFDIFFERENTNATION’SDEVELOPINGINTERNATIONALIZATIONOFSERVICEWENTWITHTHETRADEOFGOODSISDEVELOPINGWITHTHEEXPINGOFSERVICETECHNOLOGYIMPROVEMENTBUTTHESERVICEACTERISTICSOFINTANGIBILITYHETEROGENEITYINSEPARABILITYPERISHABILITYTHECONSUMER’SPARTICIPANTBRINGDIFFERENTMODESOFTHESERVICEINTERNATIONALIZATIONONTHEBASEOFLIKEWISECLARK’SCLASSIFICATIONOFINTERNATIONALSERVICETHISARTICLEWANTSTOFINDTHESUITABLEMODESFEACHOFTHESESERVICES’INTERNATIONALIZATIONTHISISDIFFERENTFROMTHEEXISTINGLITERATURESWHICHDISCUSSTHEMODESOFTHESERVICEINTERNATIONALIZATIONBASEDONTHESERVICEENTERPRISESSERVICEDEPARTMENTDURINGTHELASTTWODECADES’OFDEVELOPMENTTHESERVICEINDUSTRYINOURCOUNTRYHASMADEBIGPROGRESSTHESERVICEINDUSTRY’SOUTPUTACCOUNTFABOUT45PERCENTOFTHEGDPAFTERREVISINGIN2005BUTTHEREAREBIGGAPWITHDEVELOPEDCOUNTRIESSUCHASTHE82PERCENTOFTHEGDPINUSATHEMAINPROBLEMISTHATTHESERVICEINDUSTRYISATTHELOWLEVELTHECONTINUOUSLYDEFICITINTRADEINSERVICETHESHTAGEOFTHESERVICEFDITOOTHERCOUNTRIESSOPUSHTHESERVICEINTERNATIONALIZATIONINOURCOUNTRYHAVEIMPTANTMEANINGINBOTHINCREASINGTHEINTERNATIONALCOMPETITIONOFOURSERVICEINDUSTRYENHANCINGTHESTRENGTHOFOURCOUNTRYBYLEARNINGFROMTHEEARLYSTUDYTHISARTICLEWANTSTORESEARCHANALYZEINDUCETHESUITABLEMODESFTHESERVICEINTERNATIONALIZATIONINOURCOUNTRYATTHESAMETIMEIWANTTOPUTFWARDSTRATEGIESFOURCOUNTRY’SSERVICEINTERNATIONALIZATIONIHOPEALLOFTHISBYSOMEWAYWILLPROMOTETHEDEVELOPMENTOFTHESERVICEINDUSTRYENHANCETHESTRENGTHOFOURCOUNTRYKEYWDSSERVICESERVICEINDUSTRYTRADEINSERVICESERVICEFDIINTERNATIONALIZATIONSTRATEGY

簡介：華中科技大學碩士學位論文生產(chǎn)線類型鑄造企業(yè)ERP系統(tǒng)的研究與開發(fā)姓名秦高申請學位級別碩士專業(yè)材料加工工程指導(dǎo)教師周建新陳立亮20060425IIABSTRACTENTERPRISERESOURCESPLANNINGERPISANENTERPRISERESOURCESMANAGEMENTSYSTEMWHICHCOMBINESWITHENTERPRISEMANAGEMENTTHEIESOPERATIONFLOWBASICDATAALONGWITHTHERAPIDDEVELOPMENTOFTHEINFMATIONTECHLONOGYFOUNDRYFIELDBEGINSTOLAYOUTONTHETABLEFROMTHEBACKONTHECONDITIONOFTODAY’SFURIOUSCOMPETITIONFOUNDRYENTERPRISEMUSTCOMBINEALLKINDSOFTHERESOURCESREDUCETHEWASTEIMPROVETHEEFFICIENCYENHANCETHEMANAGEMENTLEVELROUNDLYFINALLYGAINTHEPREDOMINANCEVOLUMEPRODUCEFOUNDRYENTERPRISEERPSYSTEMDEVELOPEDBYPOWERBUILDER90SQLSERVER2000MICROSOFTXML40COVEREDERPBASICTHEYTHEVOLUMEPRODUCEFOUNDRYENTERPRISES’ACTERISTICITCANCONSUMMATEENTERPRISES’MANAGEMENTENHANCETHEMANUFACTUREEFFICIENCYREALIZETHEDIGITALMANAGEMENTINCREASEENTERPRISES’BENEFITTHISARTICLEDESCRIBESTHEFULLDEVELOPMENTPROCESSOFVOLUMEPRODUCEFOUNDRYENTERPRISEERPSYSTEMWHICHINCLUDESFEASIBILITYANALYSISREQUIREMENTANALYSISFRAMEDESIGNDATABASEDESIGNDETAILEDDESIGNINTHEFRAMEDESIGNTHESYSTEMISDIVIDEDINTODERFMMANAGEMENTPRODUCTIONMANAGEMENTMATERIALSMANAGEMENTPRODUCTMANAGEMENTSYSTEMMAINTENANCEMANAGEMENTBASEDONTHETHEYOFPROCESSIENTEDPROGRANMMINGTHEENTERPRISES’DEMINTHEDETAILEDDESIGNAUNIFMDESIGNMODEDEVELOPMENTTEMPLATESARESETUPBYUSINGSOMESOFTWAREDEVELOPMENTTECHNOLOGIESSUCHASTHETHEYOFDATAMANAGEMENTTHETHEYOFOBJECTIENTEDPROGRAMMINGINHERITUSEREVENTSMODULARIZATIONETCUNDERTHEUNIFMDESIGNMODEDEVELOPMENTTEMPLATESSEVERALBASICMODULESAREDEVELOPEDPRACTICEPROVEDTHATTHEDEVELOPMENTTECHNOLOGYISEFFICIENTBECAUSEITNOTONLYUNIFIESTHESOFTWAREINTERFACEOPERATIONBUTALSOREDUCESTHEWKLOADOFDEVELOPMENTATLASTTHISARTICLEALSOGIVESANEXAMPLEOFDEVELOPEDERPSYSTEMFTHEXIZHUCPERATIONINWUXIANALYSESTHATHOWABOUTTHEENTERPRISEOFFOUNDRYINDUSTRYTODEVELOPERPSYSTEMINREALEXAMPLEKEYWDSFOUNDRYERPVOLUMEPRODUCEDEVELOPMENTTEMPLATES

簡介：西北大學碩士學位論文不同產(chǎn)權(quán)類型企業(yè)的會計政策選擇偏好分析姓名吳瑩申請學位級別碩士專業(yè)會計學指導(dǎo)教師張曉明20080603ANALYSESONTHEPREFERENCESOFACCOUNTINGPOLICYINTHEDIFFERENTPROPERTYRIGHTSTYPEENTERPRISESABSTRACTACCOUNTINGPOLICYCHOICEISALLIMPORTANTSUBJECTINTHEACCOUNTINGRESEARCHESINTHEWESTERNCOUNTRIESESPECIALLYINTHELASTTHREEDECADESWESTERNSCHOLARSHAVEMADEGREATEFFORTONITANDTHEYHAVEFORMEDTHESYSTEMOFTHEORIESTHATCANBEREPRESENTEDBYTHEPOSITIVEACCOUNTINGTHEORYBUTINOURCOUNTRIES，THERESEARCHESONTHEACCOUNTINGPOLICYCHOICESTARTEDCORRESPONDINGLYLATEANDHAVENOTFORMACOMPLETESYSTEMTHEMAINPURPOSEOFTHETHESISLIESINMAKINGUSEOFTHEVIEWOFENTERPRISECONTRACTASLEADING，CARRYINGONTHERESEARCHINTOTHEACCOUNTINGPOLICYCHOICEOFOURCOUNTRY’SENTERPRISE，INORDERTOANALYZETHEPREFERENCESOFTHEACCOUNTINGPOLICYCHOICEOFDIFFERENTPROPERTYRIGHTSTYPEENTERPRISESINCHINATHEN，THETHESISPUTFORWARDTHEPOLICYPROPOSALSONHOWTOADDRESSDIFFERENTTYPESOFENTERPRISEMONITORINGINTHISPAPERTHEENTERPRISESINCHINAWILLBEDIVIDEDINTOTWOTYPES，THECHINA’SSTATEOWNEDENTERPRISESANDLISTEDCOMPANIES，THEPRIVATEENTERPRISESSTARTINGFROMTHECONTRACTTHEORYEACHTYPEOFCORPORATEACCOUNTINGPOLICYCHOICEPREFERENCESWILLBEANALYZED，ACCORDINGTOTHEANALYSISOFTHEWESTERNACCOUNTINGPOLICYCHOICESONTHETHREELEASESCAUSEASSUMPTIONTHATTHECOMPENSATIONCONTRACTHYPOTHESIS，THEHYPOTHESISOFDEBTANDLEASECOSTSOFTHEPOLITICALHYPOTHESISWITHCHINA’SNATIONALCONDITIONS，THESTATEOWNEDENTERPRISESANDLISTEDCOMPANIESAREINFAVOROFASURPLUSOFMANAGEMENT，INTHEACCOUNTINGPOLICYCHOICES，ANDTHEPRIVATEENTERPRISESINCLINETOTHETAXPLANNINGTHENTHEPRACTICALOPERATIONSOFTHESPECIFICCHARACTERISTICSOFTHEACTSARECITEDINTHETEXTFINALLYFROMTHEPERSPECTIVEOFTHREEFACTORS，THESPECIFICIDEASANDMEASURESTOMONITORAREPUTFORWARD，INORDERTOOPTIMIZEANDSTANDARDIZE

簡介：哈爾濱工業(yè)大學管理學碩士學位論文摘要世界各國經(jīng)驗表明一國經(jīng)濟成長不能僅依靠少數(shù)大企業(yè)，更要倚靠數(shù)量龐大、機制靈活、創(chuàng)新活躍的中小企業(yè)，特別是科技型中小企業(yè)?？萍夹推髽I(yè)不僅能夠提供大量的就業(yè)崗位和稅收，更是技術(shù)創(chuàng)新的源頭和技術(shù)成果轉(zhuǎn)化的直接載體。因此，對科技型中小企業(yè)進行全面且深入的研究，對于推動經(jīng)濟發(fā)展，提高綜合競爭力具有重大意義。本文以波特的戰(zhàn)略理論貫穿于研究全過程，圍繞著科技型中小企業(yè)戰(zhàn)略類型與影響因素的關(guān)系及中韓兩國戰(zhàn)略類型的差異等問題展開相關(guān)討論。首先提出所要研究的問題，并對相關(guān)理論的國內(nèi)外研究現(xiàn)狀進行綜述然后對中小企業(yè)概念、特點及類型和中韓兩國的發(fā)展現(xiàn)狀進行論述接著提出本文的研究模型，圍繞該模型提出了研究的假說及變量的測定，同時對標本的基本情況進行了統(tǒng)計說明最后對假說進行了分析和驗證，得出結(jié)論。本文主要對以下幾個方面進行了研究1對國內(nèi)外中小企業(yè)普遍使用的戰(zhàn)略類型和戰(zhàn)略影響因素進行了總結(jié)，在此基礎(chǔ)上提出了研究模型，確定研究的自變量和因變量2對中韓兩國科技型中小企業(yè)主要使用的戰(zhàn)略類型，以及不同戰(zhàn)略類型間在各戰(zhàn)略影響因素上的差異進行分析、論述3對中韓兩國相同戰(zhàn)略類型間的差異及差距，以及差距產(chǎn)生的原因進行分析討論。關(guān)鍵詞科技型中小企業(yè)戰(zhàn)略類型影響因素哈爾濱工業(yè)大學管理學碩士學位論文ANDKOREA,ALSOANLYSISINGTHECAUSEOFWHICHMAKETHEDISTANCEKEYWORDSTECHNOLOGY,SME,STRATEGYINFLUENCIALFACTORS

簡介：西北工業(yè)大學碩士學位論文ERP環(huán)境下面向多種生產(chǎn)類型的生產(chǎn)計劃管理系統(tǒng)研究姓名孫宜然申請學位級別碩士專業(yè)企業(yè)管理指導(dǎo)教師趙嵩正20050301內(nèi)北工業(yè)人學頑士學位淪文ABSTRACTATPRESENTTHOUGHLOTSOFPRODUCTIONPLANNINGMANAGEMENTSOFTWARESWEREAPPLIEDINCHINAFEWOFTHEMWERESUCCESSFULBECAUSEOFTHEIRWEAKNESSOFADAPTABILITYANDLACKOFFLEXIBILITYWHICHWERESHOWNASTHESINGLEWAYOFPRODUCTIONPLANNINGTHEUNSTANDARDPLANMAKINGANDTHEUNCONTROLLABILITYOFCARRYINGOUTAPLANTHEREFOREBASEDONTHETHEORYOFERPCOMBININGWITHTHEADVANCEDPRODUCTIONPLANNINGMANAGEMENTTECHNOLOGYANDINFORMATIONTECHNOLOGYTHEDESIGNINGANDDEVELOPINGOFORIENTEDMULTIPLEPRODUCTIONTYPE一PRODUCTIONPLANNINGSYSTEMOMPTPPSWILLBETHETRENDDUETOTHEREASONSABOVEMENTIONEDTHEFEATURESOFDIFFERENTTYPESOFMANUFACTURINGINDUSTRYANDITSPRODUCTIONPLANNINGSYSTEMWERESHOWNANDSOMEMANAGEMENTTECHNOLOGIESRELATEDTOERPWEREDESCRIBEDINTHISPAPERTHENFROMPLANNINGWAYFUNCTIONDEMANDANDCOMPUTINGMETHODTHERESEARCHESONTHEADAPTABILITYOFMASTERPRODUCTIONSCHEDULINGMPSANDMATERAILREQUIREMENTPLANNIGMRPWEREMADESOMEIMPORTANTPROBLEMSONMPSANDMRPWEREALSODISCUSSEDINTHEPAPERAFTERTHISBASEDONTHETHEORYOFERPCOMBININGWITHTHEDEMANDOFOMPTPPSOMPTPPSMODELWASPRESENTEDTHROUGHUMLMODELINGPROCESSTHENTHESYSTEMFUNCTIONSTRUCTURESANDDATABASESTRUCTURESWEREGIVENAKINDOFCODINGMETHODOFTHEMATERIALWASPRESENTEDFINALLYTHEEXECUTIVEENVIROMENTOFTHESYSTEMWASDISCRIBEDANDSEVERALCRITICALPROBLEMSWEREDICUSSEDINTHEPAPERTHERESULTCANBESHOWNFROMTHEAPPLICATIONOFOMPTPPSTHATTHEADAPTABILITYFLEXIBILITYANDCONTROLLABILITYOFPRODUCTIONPLANNINGMANAGEMENTSYSTEMCOULDBEIMPROVEDANDTHEAPPLICATIONSCOPEFORTHESYSTEMCOULDBEWIDENEDTHENTHECOMPETITIVEABILITYFORTHEENTERPRISEWILLBEIMPROVEDKEYWORDSERPTYPESOFENTERPRISEMASTERPRODUCTIONSCHEDULINGMATERIALREQUIREMENTPLANNINGINFORMATIONSYSTEM

簡介：浙江大學碩士學位論文不同類型產(chǎn)業(yè)集群發(fā)展影響因素比較研究以環(huán)杭州灣為例姓名黃任群申請學位級別碩士專業(yè)技術(shù)經(jīng)濟及管理指導(dǎo)教師王世良20060401浙江大學碩士學位論文不同類型產(chǎn)業(yè)集群發(fā)展影響因素比較研究ABSTRACTTHEDEVELOPMENTOFINDUSTRIALCLUSTERSTAKESANIMPORTANTPARTINTHELONGHISTORYOFTHEWORLDSECONOMY．ALTHOUGHTHESYSTEMATICSTUDYONTHISTOPICLASTSMORETHAN100YEARS，ANDTHEYTHENGRADUALLYFADEFROMPEOPLESATTENTIONWITHTHEPOPULARITYOFFORDSYSTEM，INDUSTRIALCLUSTERS，F(xiàn)EATURED謝TILFLEXIBILITYANDSPECIALITY,SURGEANEWROUNDOFREGIONALECONOMICDEVELOPMENTCAMPAIGNALLOVERTHEWORLDANDBECOMEAHOTTOPICRENEWEDLYINTHESTUDYOFMANAGEMENTTHEORYANDPRACTICE．THUSTHESYSTEMATICSTUDYONTHEFACTORSAFFECTINGTHEDEVELOPMENTOFINDUSTRIALCLUSTERSISOFIMPORTANTTHEORYVALUEANDPRACTICALSIGNIFICANCEINTHECHANGEABLEANDINCREASINGLYCOMPLICATEDECONOMICENVIRONMENT，THISSTUDYSTARTSWITHTHEFACTORSBOTHHOMEANDABROADGENERALLYAFFECTINGTHEDEVELOPMENTOFINDUSTRIALCLUSTERSANDTHENDISCUSSESTHECURRENTMAINFACTORSAFFECTINGTHEDEVELOPMENTOFINDUSTRIALCLUSTERSINHANGZHOUBAYREGIONINCLUDINGTHE6CITIESOFHANGZHOU，NINGBO，JIAXING,HUZHOU，SHAOXLNGANDZHOUSHANONTHESOUTHERNWINGOFTHEYANGTZEDELLABASEDONTHESYSTEMATICALCONCLUSIONOFTHEORETICALSTUDYONTHEM．THISSTUDYTHENDISCUSSESTHREEDIFFERENTTYPESOFINDUSTRIALCLUSTERSINTHEHANGZHOUBAYREGIONBYTHEWAYOFDOINGONETO0NEQUESTIONNAIRESIN121ENTERPRISESANDINTERVIEWINGSOMEREPRESENTATIVEMAJORENTERPRISES．ALARGENUMBEROFCOLLECTEDDATAARETHENANALYZEDBYTHEMETHODOFCOMBININGQUANTITATIVEANDQUAFITATIVEWAYSINCLUDINGDE,SERIFLTIVESTATISTICS,FACTORANALYSIS,CORRELATIONANALYSISANDSPSSSTATISTICALANALYSIS．THISSTUDYFINALLYCONSTRUCTSASEVENDIMENSIONALFACTORMODEL3CS21BMODELCOOPERATION，CAPITAL,CULTURE，SERVICE，INNOVATION,INDUSTRIALCHAIN,BRANDEVALUATIONMODELSAFTERACOMPARATIVESTUDYONTHEFACTORSAFFECTINGTHETHREEDIFFERENTINDUSTRIALCLUSTERSANDTHEIRDIFFERENTAFFECTINGDEGREES，COMBINEDWITHTHEDEMONSTRATIONOFTHECURRENTDEVELOPINGSITUATIONOFHIGHTECHINDUSTRIALCLUSTERS，GENERALINDUSTRIALCLUSTERSANDTRADITIONALINDUSTRIALCLUSTERSRESPECTIVELYINHANGZHOUBAYREGION．INCLOSING，TIFFSPAPERBRINGSFORWARDSEVERALSTRATE舀ESFORPROMOTINGTHEINDUSTRIALCLUSTERDEVELOPMENTFROMTHETHREELAYSOFENTERPRISES，GOVERNMENTANDNONGOVERNMENTALORGANIZATIONS．KEYWORDHANGZHOUBAYREGION；INDUSTRIALCLUSTERS；FACTORS

簡介：浙江大學碩士學位論文上市公司并購動機及其他因素對業(yè)績影響研究姓名崔冰申請學位級別碩士專業(yè)會計學指導(dǎo)教師車幼梅20051201浙江大學碩士學位論文上市公司并購動機及其它因素對業(yè)績影響研究ABSTRACTALTHOUGHTHEHISTORYOFCHINA’SSECURITYMARKETISNOTASLONGASWESTERNDEVELOPEDCOUNTRIES，THELISTEDCOMPANIESHAVEHADREALIZEDHOWIMPORTANTTHEOPERATIONOFCAPITALISTHROUGHTENSOFYEARS’DEVELOPMENTULDERTHEGUIDANCEOFTLLISCONCEPTMAACTIVITIESOFTHELISTEDCOMPANIESAREDEVELOPINGWITHTHEUNPRECEDENTEDSPEEDINCHINAANDANUMBEROFREPRESENTATIONWELLUPBUTMEEFF鏘TSANDAFFECTINGFACTORSOFMAARESTILLUNCERTAINTHEPURPOSEOFTHISPAPERISTOANSWERTHESEQUESTIONSABOVETHROUGHEMPDTIEALSTUDY10MAACTIVITIESREALLYIMPROVETHEPERFORMANCEOFTHELISTEDCOMPANIES；蝴ISTHEMOTIVESBEHINDMAANDHOWABOUTTHEINFLUENCEOFTHEMONMAPERFORMANCE；WHATOTHERFACTORSHAVEIMPACTONMAPERFORMANCEANDHOWABOUTTHEINFLUENCEETCWEHOPETHECONCLUSIONCOULDPROVIDEADVISETOCORPORATIONSANDTHEIRSTAKEHOLDERSTHESHAREHOLDERS，THECREDITORS，THEMANAGERS，THESTAFFINTERMEDIARYORGANAZATIONETC，DEPARTMENTSTODRAFTTHELEGISLATIONSANDSUPERVISETHECOMPANYTHISPAPERUSESTHEACQUISITEDLISTEDCOMPARLIESASSAMPLES，CHOOSESEVATOMEASUREMAPERFORMANCE，CONSIDER8FACTORSINCLUDINGTHEMOTIVEBEHINDMA鷦THEAFFECTINGT矗CTORSTOEXAMINEWHETHERMACARTIMPROVETHEPERFORMANCEOFTHETARGETFIRMS，WHATFACTORSHAVEIMPACTO／1MAPERFORMANCEANDHOWABOUTTHEINFLUENCETHROUGHEMPRITICALSTUDYINTHEPROCESSOFRESEARCHDESCDPTIVESTATISTICS，SIMPLELINEARREGRESSIONANDPAIREDSAMPLETTESTAREUSEDTOSTUDYTHEPERFORMANCEOFTARGETFIRMSINTHEEEAAINTESTWINDOWSELECTION；DESCDPTIVESTATISTICSANDMULTIPLELINEARREGRESSIONAREUSEDTOSTUDYWHATFACTORSHAVEIMPACTONMAPERFORMANCEANDHOWABOUTTHEINFLUENCETHERESULTSINDICATESTHATTHEPERFORMANCEOFTARGETFIRMSHASN’TBEENIMPROVEDIN2YEARSAFTERBEINGAEQUISITED，ITJUSTRETURNTHESAMELEVELASBEFOREBEINGACQUISITEDINTHESECONDYEARHOWEVERITHASTHETENDENCYTOCONTINUETORISE，ANDCOMPANIESACQUISITEDINDIFFERENTYEARHAVEDIFFERENTPERFORMANCEINADDITION，WEFINDTHEFOLLOWINGFACTORSHAVETHEREMARKABLEEFFECTONTHEPERFORMANCETHEYARETHEMOTIVEBEHINDMA，COMPENSABLEMAORNOT，RELATIONSHIPOFINDUSTRYANDTHESHAREHOLDPERCENTAGEOFCONTROLLINGSHAREHOLDERKEYWORDSMAEVAMAPERFORMANCEMOTIVEBEHINDMA

簡介：摘要隨著企業(yè)多元化實踐的發(fā)展，多元化研究越來越深入，從主要集中于研究多元化概念、類型、動因到用定量方法度量企業(yè)多元化程度及驗證多元化戰(zhàn)略與企業(yè)績效之間的關(guān)系，再到對多元化具體問題的細分研究，研究方法越來越科學有效，多元化理論也得到了進一步充實。本文采用定量分析方法研究了對企業(yè)多元化戰(zhàn)略的制定和實施具有非常重要作用的多元化進入方式的選擇，多元化戰(zhàn)略類型的選擇，及兩者之間的相關(guān)性對企業(yè)績效的影響。為了對多元化進入及戰(zhàn)略類型進行定量分析，本文首先對多元化概念、多元化動因、多元化與企業(yè)績效的關(guān)系、進入方式和戰(zhàn)略類型的相關(guān)理論作了較為詳細的回顧并進行總結(jié)。本文從動態(tài)的角度出發(fā)，根據(jù)自身研究特點及需要把多元化理解為企業(yè)的一種成長方式，表現(xiàn)在新產(chǎn)品和新市場的開發(fā)及新行業(yè)的進入。另外，本文對多元化進入方式、多元化戰(zhàn)略類型及兩者之間的關(guān)系做了簡單的規(guī)范性分析，并在此基礎(chǔ)上提出了研究假設(shè)。本文選擇了2002年中國制造業(yè)上市公司符合研究要求的樣本137家，將樣本多元化進入方式分為自建、并購、合資三種，并結(jié)合多元化進入的產(chǎn)業(yè)與企業(yè)原來經(jīng)營行業(yè)的關(guān)系將多元化戰(zhàn)略類型分為相關(guān)多元化和非相關(guān)多元化戰(zhàn)略兩種，并檢驗了進入方式與戰(zhàn)略類型之間的相互關(guān)系。本文還對樣本總體、三種進入方式、兩種戰(zhàn)略類型、六種匹配模式做了多元化進入前后的績效配對樣本檢驗，以考察各種模式帶來的企業(yè)績效的變化本文實證結(jié)果顯示出2002年我國制造業(yè)上市公司在多元化進入方式及戰(zhàn)略類型的決策選擇傾向于理論上支持的并購非相關(guān)、自建相關(guān)的匹配模式，并且本文還發(fā)現(xiàn)合資進入方式更傾向于結(jié)合非相關(guān)多元化戰(zhàn)略，實證結(jié)果與本文的相關(guān)研究假設(shè)一致。然而，配對樣本檢驗卻不支持這種匹配理論，即本文發(fā)現(xiàn)以上具有較強理論支持的特定匹配模式并不能較其它模式帶來企業(yè)績效的提高，與本文研究假設(shè)相悖。本文認為，我國作為新興市場經(jīng)濟國家的性質(zhì)和我國企業(yè)自身具有的特點決定了這種矛盾性，即理論上合理的決策行為卻沒有產(chǎn)生出預(yù)期的效果。另外，針對實證分析得出的結(jié)論，本文提出了利于企業(yè)多元化發(fā)展的幾點建議。關(guān)鍵詞多元化戰(zhàn)略，進入方式，戰(zhàn)略類型，企業(yè)績效RESULTSRCVCALTHA媽OUTHECBOICOF阮CNTRYMODEANDSTRATCGYTYPC，DOMESTICMANUFADURINGLISTEDCOMPANIES加2XZWEREINCLLNEDTOCHO即THETHEORYSUPPTEDMERGERA閃UISITIONSCLFCONSTRUCTIOU一一UNRELATED，SE】FCONSTRU比。份LATEDMATCH」NGMODC，助DINDICATETHATJOINTVONTURESAREMORE加CLINEDTOCHO邵UNRCLATCDDIVCRSI右CATIONSTRATEGYBUT阮功ATCHING陽MPLCCHECKDO吧SN，TSUPPTTHISMATCB加GTHEORYLTHCMODEFOUNDINT比THESISD口比NOTN?；\55州】YBRINGMUCBMOREPEDBRMANCETH胡。山CRMODEST七ISTHESISCONDUDCSTHA禮CBIN禮ASANEWLYMARKETCONOR口YCO姐TRYANDITSOWNCBAJ舊CTERDECIDETHISKINDSOFCONTRAVENTI。氏THATIS山CORETICSUPPTEDDCISIONBEBAVLORD側(cè)比NOTBRINGTHCPROSPECTLVEE月七CTINADDI6ON，加」刀GATTHC托SULTSBY山EDCMONS加TIONANALYSIS，T址STHCSISP扣戶招ESS0MESUGESTIONSTHATCANBENEFITTBEDEVCLOPM切TOFDIVERS訪CATIONOFCOMPANYK盯，ORDS壓VCRSI6CATIONSTRATE舒ENTRYM岡C，STL習IEGYTYPE，ENTCRPN陰PEIFON刀ANCE

簡介：碩士學位論文基于消費者品牌轉(zhuǎn)換類型的滿意影響因素研究THEAFFECTINGFACTOROFCUSTOMERSATISFACTIONBASEDONTHECONSUMERBRANDSWITCHING作者姓名堂題。學科、專業(yè)全些筐理學號2Q311122指導(dǎo)教師董盔篷煎援完成日期2Q照2Q大連理工大學DALIANUNIVERSITYOFTECHNOLOGYY825134張穎基于消費者品牌轉(zhuǎn)換類型的滿意影響因素研究THEAFFECTINGFACTOROFCUSTOMERSATISFACTIONBASEDONTHECONSUMERBRANDSWITCHINGABSTRACTRECENTLY，TLLEREAREMOREANDMORERESEARCHESONCUSTOMERSATISFACTIONWHICHISCONSIDEREDASAMAINFACTORFORCUSTOMERRETENTIONHOWEVER，MANYPRESENTRESEARCHESABOUTCUSTOMERSWITCHERONLYTAKEFIRMWITHCUSTOMER“SWITCHEDTO’’ASTHEIRTARGETSANDNEGLECTTHATSOMECUSTOMERS謝T11HI曲SATISFACTIONANDLOYALTYWILLALSOLEAVEBECAUSEOFSOMEUNCONTROLLABLEMASONSTHESE“SWITCHEDTO’’CUSTOMERSMAKETHECUSTOMERSTRUCTUREOF“SWITCHEDFROM”FIRMCOMPLEXA1THOUGHMOREANDMORERESEARCHESREALIZEDTHATCUSTOMERSARENOTSIMILAR，F(xiàn)EWREASONSMAKINGTHECUSTOMERSDIFIERENTWEREFOUNDTAKINGMOBILEPHONEASEXAMPLE，THISPAPEREMPLOYSEXPLOREDDEMONSTRATIVESTUDYTODISCUSSTHEDIFFERENTFACTORSWHICHAFFECTSTHESATISFACTIONA／II_ONGTHETHREETYPESOFCONSUMERSFIRST，THEPAPERBEGINS塒TLALITERATUREREVIEWOFRELEVANTTHEORIES，INCLUDINGBRANDSWITCHINGANDCUSTOMERSATISFACTIONTHENPROPOSESAMODELOFTHEPA口ERBASEDONLITERATUREREVIEW。ANDALSOTHEHYPOTHESISBASEDONTHEREVIEWOFOTHERRELATIVEFACTORS，THEPAPERDEVELOPSAMULTILEVELATTRIBUTESSCALEOFMOBILEPHONEATLAST，DATAAREANALYZEDTHROUGHSTEPWISEREGRESSIONANALYSISRESEARCHSHOWSTHATTHEFACTORSWHICHAFFECTTHECONSUMERSATISFACTIONAREDIFFERENTAMONGTHREETYPESOFCONSUMERSTHEAUTHORPROPOSESTHEIMPLICATIONANDFUTURERESEARCH111ETHEORETICALSIGNIFICANCEOFTHISPAPERISTHATAFROMTHENEWASPECT，ITEXPANDSOFTHEBRANDSWITCHINGTHEORYTODISCOVERINGTHEDIFFERENCEAFFECTINGCUSTOMERSATISFACTIONBETWEENTHE“SWITCHEDTO”FINNAND“SWITCHEDFROM”FIRMAFTERTHECONSUMERSWITCHEDTOANOTHERFIRMBIMPROVINGTHERESEARCHMETHODSONFACTORSAFFECTINGCUSTOMERSATISFACTION，INTRODUCINGTHEMEANSENDTOTHERESEARCHOFPRODUCTATTRIBUTEEXPLAININGTHEATTITUDEDIFFERENCESAMONGTHREECONSUMERSTHOROUGH血EDIFFERENT1EVELSOFSATISFACTIONTHEPRACTICALSIGNIFICANCEOFTHISPAPCRISTHATACCORDINGTOTHERESULTOFTHEFACTORSAFFECTINGCUSTOMERSATISFACTIONAMONGTHREECONSUMERS，THEFIRMCANESTABLISHDIFFERENTSTRATEGIESAMONGTHEDIFFERENTCUSTOMERSANDIMPROVETHECOMPETENCEOFTHEFIRMKEYWORDSBRANDSWITCHING；CUSTOMERSATISFACTION；AFFECTINGFACTOR

簡介：論文題目紐叢腿整主生筮盟璉坦叢亟璉學科專業(yè)主竺焦蹲一作者姓名型L捌孓一指導(dǎo)教師叢選良筮遮。叢鱉醴魁良一完成日期墨Q皇上旦』L一紡織服裝產(chǎn)業(yè)集群的類型及演進部整合的策略，是企業(yè)對內(nèi)部擴張與外部整合的收入與成本進行比較的結(jié)果。紡織服裝產(chǎn)業(yè)集群的演進并不是完全自發(fā)的過程，集群在發(fā)展過程中容易形成路徑依賴，產(chǎn)生鎖定效應(yīng)。因此產(chǎn)業(yè)集群的演進需要有外部政策的引導(dǎo)。紡織服裝產(chǎn)業(yè)集群屬于哪種類型也同時反映了集群的學習及創(chuàng)新績效。產(chǎn)業(yè)集群的演進過程即產(chǎn)業(yè)集群的學習及創(chuàng)新能力不斷提升的過程。作者在劃分紡織服裝產(chǎn)業(yè)集群類型、推導(dǎo)紡織服裝產(chǎn)業(yè)集群演進路徑的基礎(chǔ)上，也進行了針對紡織服裝產(chǎn)業(yè)集群演進路徑的實證研究。作者調(diào)查了大唐襪業(yè)產(chǎn)業(yè)集群、嵊州領(lǐng)帶產(chǎn)業(yè)集群和紹興縣紡織服裝產(chǎn)業(yè)集群，對當?shù)卣畽C構(gòu)及總共15家企業(yè)進行了訪談。在實地調(diào)研的基礎(chǔ)上，結(jié)合收集的二手資料，研究不同時期特定產(chǎn)業(yè)集群的類型，進而得出特定產(chǎn)業(yè)集群的演進路徑，并驗證了所構(gòu)建的模型。本文的創(chuàng)新之處主要在于通過對“企業(yè)規(guī)模結(jié)構(gòu)”和“企業(yè)間合作關(guān)系”這兩個決定產(chǎn)業(yè)集群特征的主要因素的把握，將多樣的紡織服裝產(chǎn)業(yè)類型抽象概括為四類。并通過討論外界環(huán)境對兩因素的影響，將產(chǎn)業(yè)集群納入動態(tài)演進的軌道，推導(dǎo)了紡織服裝產(chǎn)業(yè)集群三種可能的演進路徑。同時根據(jù)產(chǎn)業(yè)集群的類型及演進探討不同類型產(chǎn)業(yè)集群的學習創(chuàng)新能力，即當?shù)丶徔椃b產(chǎn)業(yè)的升級能力。N

簡介：分類號UDC鼉。尹9；0‘37密級學號200301110●●●●●●_，●●●●_●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●’’’’‘●‘‘’●●●’’’一延邊大學碩士學位論文關(guān)于延邊地區(qū)農(nóng)業(yè)類型劃分的研究XDT究生姓名培養(yǎng)單位許勇經(jīng)濟管理學院指導(dǎo)教師姓名、職稱～壘蕉勛副教授學科專業(yè)史凰變熬盡旗經(jīng)濟A臣JT究方向壁爨經(jīng)濟論文提交日期一2006簪生月29且ABSTRACTCHINESEAGRICULTUREISINACRITICALPERIODOFTRANSITIONINTERNALLYANDEXTERNALLYASWELL，CHINASJOININGTHEWTOHASBROUGHTITSAGRICULTURALINDUSTRYINTOTHEINTERNATIONALCOMPETITION，WHILETHEINTRODUCTIONOFTHECONTRACTEDHOUSEHOLDRESPONSIBILITYSYSTEMGRANTINGAFARMHOUSEHOLDWITHTHETHIRTYYEARLANDUSINGFIGHTPREVENTSTHECENTRALGOVEMMENTFROMENFORCINGITSPOLICYOFUNIFIEDPLANNEDPRODUCTIONUNDERTHISCIRCUMSTANCEONEOFTHEIDEALSTRATEGIESOFAGRICULTURALDEVELOPMENTISTOACTIVATETHEREGIONALAGRICULTUREBYCOMMUNITYFARMERSSUPPORTEDBYTHEIRLOCALGOVERNMENTTHECLASSIFICATIONOFRURALAREASFORARTESTABLISHMENTOFTHEREGIONALAGRICULTURALDEVELOPMENTPLANISIMPORTANTINTWOASPECTSONEISTHEADJUSTMENTOFLANDUSEAMONGTHECOMPETENTINDUSTRIES，ANDTHEOTHERISTHEEFFICIENTUSEOFLANDWITHINREGIONALAGRICULTUREINTHEFORMERASPECT，CONSIDERINGTHEALLOCATIONCOMPETITIONBETWEENTHEAGRICULTURALANDNONAGFICULTURALSECTORS，THEPOLICYOFRURALDEVELOPMENTMAYBECARRIEDOUTMOREEFFICIENTLYBYITSOVENREGIONALTYPE，ANDINTHELATTERASPECT，GROUPINGTHERURALAREASOFSIMILARFARMMANAGEMENTSISNECESSARYFORTHEOPTIMALALLOCATIONOFAGRICULTURALRESOURCESINCLUDINGLANDSOFARINCHINATHESTUDIESOFCLASSIFICATIONONTHERURALAREASHAVEFOCUSEDNARROWLYONTHECONVENTIONALANDFRAGMENTARYMETHODSBYTAKINGASMALLNUMBEROFNATURALINDICATORSASTHECRITERIAOFGROUPINGTHEREFORE，ITHASBEENVIRTUALLYIMPOSSIBLETOUNDERSTANDPRACTICALLYASWELLASSYNTHETICALLYTHECHARACTERISTICSOFARURALAREATOSETUPITSDEVELOPMENTPLANINVIEWOFTHESEPOINTS，THISSTUDYALLTISTOGROUPTHERURALAREASOFYANBIANDISTRICTFORARURALDEVELOPMENTPLANBYCLARILYINGTHEREGIONALCHARACTERISTICSTOCLASSIFYTHERURALAREASINTERMSOFEFFICIENTUSEOFRESOURCESINCLUDINGLANDAMONGTHEFIELDSOFAGRICULTURALINDUSTRY，THESYNTHETICMULTIVARIATEANALYSISMETHODSWEREEMPLOYEDTHISSTUDYSEEKSTOSORTTHETOWNSHIPSOFYANBIANDISTRICTINTOGROUPSOFSIMILARCHARACTERISTICSANDTOSHOWTHEDEGREEOFAGRICULTURALDEVELOPMENTBYUSINGPRINCIPALCOMPONENTANALYSIS，CLUSTERANALYSIS，DISCRIMINATIONANALYSISANDLINEARPROGRAMMINGMODEL，ETCTOCLASSIFYTHETYPESOFREGIONALIZATIONOFTHESAMPLEAREAS，30VARIABLESRELATEDTOTHEKINDSOFAGRICULTUREANDFARMSWERECHOSENFORTHEPRINCIPALCOMPONENTANALYSISTHEII

簡介：Y7688了0學校編號10394學號2002088分糞號旦8生毀￡竺街級福建師范大學碩士學位論文不同類型廣告心理效果的性別差異研究ARESEARCHONTHEGENDERDIFFERENCESOFTHEPSYCHOLOGICALEFFECTOFDIFFERENT1’PEOFDVENISEMENTS馮浩羽指導(dǎo)教師學科專業(yè)研究方向論文提交日期論文答辯日期學位授予日期葉一舵程利圖發(fā)展與教育心理學廣告心理學2005年4月2005年月2005年月論文評聞人答辯委員會主席2005年4月ARESEARCHONTHEGENDERDIFFERENCESOFTHEPSYCHOLOGICALEFFECTOFDIFFERENTTYPEOFADVERTISEMENTSSYNOPSISTHEMAINPURPOSEOFTHISARTICLEISTODISCUSSDIFFERENTPSYCHOLOGICALEFFECTSOFADVERTISEMENTSWHICHARESHOWNTOTHEAUDIENCEOFDIFFERENTGENDERSINTHESⅧAMARYWEREVIEWEDTHEPREVIOUSRELATEDRESEARCHONGENDERDIFFERENCES，ANDTHENDISCUSSEDWHATWECOULDLEARNFROMTHETHEORYWEALSOPOINTEDOUTTHESIGNIFICANCEOFGENDERDIFFEFENCESINADVERTISEMENTINORDERTOANALYZEHOWTHEGANDEROFTHEAUDIENCEAFFECTSTHEADVERTISEMENTPSYCHOLOGICALRESULTS，WEPICKEDOUTTHEMAINFACTORSOFPSYCHOLOGICALEFFECTINADVERTISEMENTANDWORKEDOUT彳SCALETOASSESSTHE4DVERTISEMENTPSYCHOLOGICALEFFECT口廠COLLEGESTUDENTSWHENCLESSIFYINGTHETYPESOFADVERTISEMENTWEFOCUSEDONTWOIMPORTANTFACTORSTHECATEGORYOFCOMMODITIESANDTHEGENDEROFTHEIMAGEREPRESENTATIVESINANADVERTISEMENTINTHISARTICLEWECOMPAREDDIFFERENTEFFCCTOFADVERTISEMENTFORMALEANDFEMALEAUDIENCESTHROUGHASERIESOFEXPERIMENTSINTHEFIRSTEXPERIMENTITTURNEDOUTTHAT，WITHOUTANIMAGEREPRESENTATIVE，MALEANDFEMALETESTECSHAVEDIFFERENTPSYCHOLOGICALEFFECTSFORTHEADVERTISEMENTOFAPRODUCTWITIISTRONGGENDERORIENTATIONHOWEVERNOEVIDENTDIFFERENCESWEREFOUNDFORTHECOMMODITIESWHICHARENOTSERVEDFORANYPARTICULARGENDERTHESECONDEXPERIMENTSHOWEDTHATWHENTHESEXOFTHEIMAGEREPRESENTATIVEINANADVERTISEMENTISINCONFORMITYWITHTHEGENDERORIENTATIONOFTHECOMMODITYANDTHEGENDEROFTHETESTEE。THEADVERTISEMENTCANACHIEVETHEBESTPSYCHOLOGICALEFFECTWHENTHESEXOFTHEIMAGEREPRESENTATIVEINANADVERTISEMENTISINII