洞藏酒項(xiàng)目商業(yè)計(jì)劃書

1、目錄 目錄第一章 執(zhí)行摘要.......................................................................................................61.1 項(xiàng)目背景.............................................................................................

2、.........61.1.1 洞藏酒文化背景 .................................................................................61.1.2 巴土文化背景.....................................................................................61.1.3 洞藏酒文化旅游循環(huán)經(jīng)

3、濟(jì)概念的提出 .............................................71.2 項(xiàng)目總體描述................................................................................................71.3 項(xiàng)目摘要...................................................

4、...................................................91.3.1 項(xiàng)目名稱.............................................................................................91.3.2 項(xiàng)目承辦單位....................................................

5、.................................91.3.3 項(xiàng)目總投資規(guī)劃情況 .........................................................................91、 項(xiàng)目一期.........................................................................................

6、......92、 二期項(xiàng)目...............................................................................................93、三期項(xiàng)目.................................................................................................91.4 項(xiàng)目

7、產(chǎn)品與服務(wù)概述 ..................................................................................101.4.1 項(xiàng)目產(chǎn)品...........................................................................................101、項(xiàng)目一期主要產(chǎn)品 ..............

8、.................................................................102、 項(xiàng)目二、三階段拓展產(chǎn)品 .................................................................101.4.2 項(xiàng)目服務(wù).............................................................

9、..............................111、終端市場(chǎng)（用戶） ...............................................................................112、加盟商服務(wù)（二階段以后） ...............................................................121.5 項(xiàng)目投資亮點(diǎn)......

10、.........................................................................................121.5.1 項(xiàng)目理念創(chuàng)新...................................................................................121.5.2 項(xiàng)目所在地具備“天時(shí)地利人和”的地域優(yōu)勢(shì)......

11、......................131.5.3 政府部門大力的支持成為項(xiàng)目可行性的重要保障........................141.5.4 穩(wěn)定可觀的投資回報(bào) .......................................................................141.6 主要財(cái)務(wù)指標(biāo)...........................................

12、.................................................15第二章 公司基本情況及未來發(fā)展戰(zhàn)略 ...................................................................162.1 公司擬定名稱及注冊(cè)資本 .................................................................

13、.......164.3 產(chǎn)品優(yōu)勢(shì)分析..............................................................................................30第五章 項(xiàng)目運(yùn)營(yíng)模式與投資 SWOT 分析 .............................................................325.1 項(xiàng)目運(yùn)營(yíng)模式分析.......

14、...............................................................................325.1.1 擬定公司組織架構(gòu) ...........................................................................321、三種組織架構(gòu)分析 ....................................

15、...........................................322、企業(yè)組織架構(gòu)選定 ...............................................................................335.1.2 營(yíng)銷格局與品牌競(jìng)爭(zhēng) ...................................................................

16、....331、在營(yíng)銷模式演變格局下的企業(yè)競(jìng)爭(zhēng)模式分析....................................33①、品牌力競(jìng)爭(zhēng)法則 .................................................................................34②、品牌+營(yíng)銷競(jìng)爭(zhēng)模式 ..................................................

17、.........................34③、營(yíng)銷模式競(jìng)爭(zhēng)模式 .............................................................................352、從營(yíng)銷要素解構(gòu)酒水企業(yè)的運(yùn)營(yíng) .......................................................35① 品牌.........................

18、..............................................................................36② 產(chǎn)品線結(jié)構(gòu)...........................................................................................37③價(jià)格體系...................................

19、..............................................................37④渠道營(yíng)銷模式的構(gòu)建以目標(biāo)消費(fèi)者的消費(fèi)形態(tài)的轉(zhuǎn)移而創(chuàng)新..........39⑤區(qū)域市場(chǎng)布局 .........................................................................................395.1.3 項(xiàng)目運(yùn)營(yíng)模式......

20、.............................................................................405.2 投資與營(yíng)銷戰(zhàn)略分析 ................................................................................415.2.1 落地規(guī)劃五種戰(zhàn)略分析 ...........................

21、........................................415.2.2 戰(zhàn)略規(guī)劃選擇...................................................................................425.3 投資項(xiàng)目 SWOT 分析 ................................................................

22、..................435.3.1 項(xiàng)目投資 SWOT 分析 .......................................................................435.3.2 投資項(xiàng)目 SWTO 戰(zhàn)略分析 ................................................................441、增長(zhǎng)性戰(zhàn)略（SO）戰(zhàn)略........

23、...............................................................452、多種經(jīng)營(yíng)戰(zhàn)略（ST）戰(zhàn)略....................................................................453、扭轉(zhuǎn)型戰(zhàn)略（WO）戰(zhàn)略與防御型戰(zhàn)略（WT）戰(zhàn)略........................45第六章 項(xiàng)目盈利模式..........