Y縣農(nóng)村信用社小額信貸營銷問題研究.pdf

1、分類號UDC密級公開暑哦瀘產(chǎn)篝碩士研究生學位論文Y縣農(nóng)村信用社小額信貸營銷問題研究申請人：學號：培養(yǎng)單位：學科專業(yè)：研究方向：指導教師：完成日期：鄭志遠3131932經(jīng)濟與工商管理學院工商管理碩士市場營銷管理焦方義教授2016年3月28日黑龍江大學碩士學位論文ABSTRACTMarketeconomycontinuousdevelopmentandrefonnofthefinancialsystem，promptingmicmfinan

2、cestatusalsograduallyimproVe，improvetheruralfinancialsystem，proVidereleVanttechnicalsupportandfundingtothedevelopmentoftheruraleconomyjimproVethepeople’sliVingstandard，theprocessofintegrationofurbanandruraIareasbygraduaI

3、lyacceIeratedIntheprocessofthedevelopmentoftheruraleconomy，althoughmicr06nanceachievementsofsomeachievements，buttherearestiIlalottothelackofsystemfunctions，thelackofmicrofinanceinstitutionsfocusonthemaindrawbacksTheseden

4、cienciesalsocontributedtothedevelopmentoftherumleconomyinanunfavorablesituationThispaperselectsYCountyastheactualcase，analyzesthedeveIopmentofmicrocreditint11eareaAccordingtotheresearchdata，ycountynotonlyofmarketdemandan

5、dtheIeVelofregionaIeconomicdeveIopmentofinvestigationandanaIysis，takesitsessencetolearnf而mthesuccessfulexperienceofforeignmcmfinancebusinessdeVelopment，establishandimproVetheriskearlywamingmechanism，a(1justtheoperatlonan

6、dmanagementmode，reducemarketrisk，improveruralsocialandeconomicbenefitsThispaperusingSWOT，combining4Pand4Cmarketingstrate鼢microcreditsalesandnnancialproductsaredescrbedindetail，andformuIatethecOrrespondingsolutions，inorde