G航空公司營銷策略分析——基于客戶體驗視角.pdf

1、浙江工業(yè)大學學位論文原創(chuàng)性聲明本人鄭重聲明：所提交的學位論文是本人在導師的指導下，獨立進行研究工作所取得的研究成果。除文中已經(jīng)加以標注引用的內容外，本論文不包含其他個人或集體已經(jīng)發(fā)表或撰寫過的研究成果，，也不含為獲得浙江工業(yè)大學或其它教育機構的學位證書而使用過的材料。對本文的研究作出重要貢獻的個人和集體，均已在文中以明確方式標明。本人承擔本聲明的法律責任。作者簽名：卯知吼2∥綽：礦日學位論文版權使用授權書本學位論文作者完全了解學校有關保

2、留、使用學位論文的規(guī)定，同意學校保留并向國家有關部門或機構送交論文的復印件和電子版，允許論文被查閱和借閱。本人授權浙江工業(yè)大學可以將本學位論文的全部或部分內容編入有關數(shù)據(jù)庫進行檢索，可以采用影印、縮印或掃描等復制手段保存和匯編本學位論文。本學位論文屬于曹勇1、保密口，在年解密后適用本授權書。2、不保密口。(請在以上相應方框內打“4”)儲繇力彩贏加鏟月導師簽名：日期：7嘶年，L月抄日秒目GAIRLINEMARKETINGSTRATEGYA

3、NALYSlS—BASED0NVIEWOFCUSTOMEREXPERIENCEABSTRACTReformandopeningup30years，therapiddevelopmentofnationaleconomypublicaffairs，business，tourism，visitingrelativestraveldemandrapidgrowth，tothecivilaviationpassengertransportind

4、ustrybringsunprecedentedopportunitiesfordevelopment，airlineswiththequickdevelopmentInthenewcenturywiththecivilaviationfleetscalefortenconsecutiveyearsofdouble—digitannualgrowth111estructuralimbalancebetweenthecivilaviati

5、ontransportcapacityandcustomersbegantoappearthecompetitionbetweenairlinesisfierceInrecentyears，highspeedrailwayindustryrapiddevelopment，civilaviationfirstfeltthepressureofcompetitionfromothervehiclesnleskyoftheopenpolicy

6、implementgraduallycompetitionfromforeignairlinesdomesticairlinesalSO1etsfeelcrisisatfirstAtthesametime，alongwiththeelectroniccommerce，especiallythedevelopmentofmobileIntemet，ticketsalesarechangingdeeplyInthefaceofincreas

7、inglyfiercecompetitionsituationandthechangeofmarketingmodeofaviation，forGAirlines，oneofthethreemajorstateownedairlines，howtostudyandgrasptheobjectivelawofdevelopmentandchangeofcivilaviationpassengertransportmarket，graspt

8、heopportunitytochangemarketingmethodsofmeettheemergingneedsofpassengers，achievesustainabledevelopment，becomeamajorissueAviationtransportationindustryiSaserviceindustryinessentiallyit’Sproductisservice，servicequalityhigho

9、rlowisthecustomer’SfeelingsandexperiencesPreviousaviationmarketingresearchmostlyindataforanalysis，bigdataeraiSeasytomakepeoplefallintothetraDofdataanalysisButaseatonaaircraftispeople，notthings，thatapersonneedsisagoodfeel

10、ing，thisisacoldfishsalesdatadifficulttodescribeInthispaper，theresearchfoCUSiSfromtheperspectiveofcustomerexperience，usingthecustomerrelationshipmanagement，customerexperiencemanagement，andotherrelatedtheorythroughalargenu

11、mberofinstances，cooperatewithdataandcharts，model，customerexperienceandtheanalysisoftherelationshipmarketingdiscussestheGAirlineshowtoadjusttheimemalmanagementstructure，innovativemarketingmethods，improvetheserviceprocess，

12、improvethecabinlayoutandtheairport，tomeetcustomerdemand，improvecustomerexperience，andwintheadvantageincompetitionwithothermeansoftransportandforeigncompetitors，andthusformtheresearchresultsKeyWords：GAirlines，customerexpe